Private · Clients only

Founder intake.

How to use this

  1. 1Work through the nine sections in order.
  2. 2Pick one option, or every option that applies.
  3. 3Only business name and your name are required.
  4. 4Press Submit at the bottom. About 15 minutes.
Business Basics

01

Business Basics

Q4How many locations do you currently operate?

Q5How many total employees do you have?

Q6What's your approximate annual revenue?

Q7Is revenue currently growing, flat, or declining?

Finance

02

Finance

Q9Do you personally track profit and loss regularly?

Q10How confident are you in knowing which parts of your business are most profitable?

Q11Do you have a consistent monthly budget or spending plan?

Q12What financial software or tools do you currently use, if any?

Select all that apply

Q13Have you ever been caught off guard by a cash flow problem in the last 12 months?

Operations

03

Operations

Q14What systems or software do you use to run day-to-day operations?

Select all that apply

Q15Do you have written procedures (SOPs) for your core processes?

Q17How do new employees currently get trained?

Sales

04

Sales

Q18What is your main source of new business?

Select all that apply

Q19Do you have a defined sales process, or does it vary person to person?

Q20Is there anyone besides you who can close a sale or a deal?

Q21How consistent is your outreach/sales activity?

Marketing & Brand

05

Marketing & Brand

Q22How do you currently promote your business?

Select all that apply

Q23Do you have a clear answer for why a customer should choose you over a competitor?

Q24If you have more than one location or crew, does the customer experience feel consistent across all of them?

Employees & Team

06

Employees & Team

Q25How many employees have left in the past 12 months?

Q26Is there anyone on your team who could step into a leadership role if needed?

Q28Do you feel like leadership tasks are shared, or do they mostly fall on you?

Customers

07

Customers

Q29Do you have a process for following up with past customers/clients?

Q30Roughly what percentage of your business is repeat customers vs. new?

Q31Do you track why customers choose not to return, if they don't?

Compliance & Risk

08

Compliance & Risk

Q32Are your licenses, certifications, and insurance currently up to date?

Closing

09

Closing